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TBTF for 1995-04-07: Where advertising will go; spam artists spout off

Keith Dawson (dawson dot tbtf at gmail dot com)
Fri, 7 Apr 1995 14:42:06 -0500

>>From Innovation:

The third wave is here, and advertising will never be the same, says
techno-guru George Gilder. "Advertising -- mass advertising -- is dying.
Taking its place will be another kind of advertising... Most of what is
considered advertising today will become business communications, and the
final business communication is the transaction. The communication process
culminates with an actual purchase or transaction, and that is what
interactive computers make possible. Most advertising is coitus
interruptus; there is no purchase! But what the PC or the teleputer allows
you to do is go step by step, right to an actual transaction." (Forbes
ASAP 1995-04-10 p.79)

>>From Educom:

Virtual chat environments are the next fad on the Net, with Knowledge
Adventure Worlds' debut of its Worlds Chat expected this week. Rather than
exchanging tidy little e-mail messages, users will be able to converse in a
simulated 3-D setting of mountains, spaceships and convention centers.
Users select photo-realistic images to represent themselves, choosing among
pictures of chess pieces, real people or even a blowfish. "We're doing this
to change the way people communicate with each other," says Knowledge
Worlds' general manager. "I see this as stealing half an hour away from
watching TV reruns." Meanwhile, CompuServe and Fujitsu are planning a
somewhat similar service called Worlds Away. (Wall Street Journal 1995-04-03 B2)

Married couples make up 53% of Internet users, with unmarried males
comprising 28%, unmarried females 11%, and other families 8%, according to
NPD Group Inc. (Investor's Business Daily 1995-04-03 A4)

Martha Siegel, part of the legal duo that caused an uproar last April by
sending e-mail messages advertising their "green card" services to 6,000
Usenet groups, thinks the Internet is prime for regulation: "(T)here's no
great difference between communications through the computer and other
media. That's why we believe the FCC should officially take control of the
Internet, just as it has all other communications media. The Internet is
too big and powerful to go without official regulation. The public needs to
be protected, and we have no doubt it will be. In a very short time, the
dust will settle, and the mainstreaming of the Internet will be complete."
(Inc. Technology, Summer '95 p.44)

[Cantor & Siegel redefine chutzpah for the digital age. Not only have they
published a book telling readers how to make money out of the Internet by
"spamming" newsgroups, they keep up the practice themselves. They hop from
provider to provider as their spamming attacks cause sysops to ban them
from their host systems. Meanwhile, "Cancelmoose" continues his/her vigi-
lance and unleashes a "cancelbot" each time C&S spam. I'm sure C&S would
like to see the FCC regulate the Internet. They understand how to lobby
the FCC and Congress. They seem to be having no luck lobbying the denizens
of Cyberspace.]

The publisher of the New York Times says he's ready to distribute the paper
via CD-ROM, the Internet or via ESP. "Hell, if someone would be kind
enough to invent the technology, I'll be pleased to beam it directly into
your cortex. We'll have the city edition, the late city edition and the
mind-meld edition." (International Herald Tribune 1995-04-05 p.11)

[Any comment would be superfluous, including this one.]

Keith Dawson dawson dot tbtf at gmail dot com dawson@atria.com
Layer of ash separates morning and evening milk.