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TBTF for 1995-11-26: Internet advertising straws in the wind; four followups

Keith Dawson (dawson dot tbtf at gmail dot com)
Sun, 26 Nov 1995 18:30:06 -0500



Newspapers rejecting advertising that points readers to the Net

Early this month the San Jose Mercury News accepted and then abruptly re-
jected an ad for a "virtual job fair"; the ad pointed readers to a Web site
for job listings. In October the LA Times rejected a series of real-estate
ads that instructed people to "go online to tour Southern California's most
charming new homes." The newspapers seem to be admitting that the Internet
is a threat to their dominance in advertising. A spokesperson for the Times
was quoted as saying, "We would like our clients to use the Times for more
than a directory."

Note added 1996-09-06: See this NetDay/IWorld story for more recent developments. According to one spurned advertiser, the Boston Globe is turning down ads with online links that might compete with its own service <http://www.boston.com/>


Virgin Atlantic Airways fined for misleading Internet ad

>>From Edupage (1995-11-23):

> Virgin Atlantic Airways in the U.K. has been fined $14,000 by the U.S.
> Department of Transportation for placing a "misleading" fare ad on the
> Internet, which is the first time the DOT has fined an airline for in-
> formation posted on the Net. (Atlanta Journal-Constitution 22 Nov 95 B2)


And now a number of updates and followups on recent articles. These have been
collecting for some time; perhaps a Followup section will become a more fre-
quent feature here. We'll take them in reverse chronological order.


Followup: Costs of web presence

TBTF for 1995-11-19

Al Hogan <ahogan at ok dot bc dot ca>, who conducted the survey on costs for Web
creation and hosting, wrote that he had received three more replies.
These are appended to <web-costs.html>. One in particular is a rich source
of the thinking behind how an advertising agency should approach these pricing
questions. Keith Gillespie's article "Itemizing Web Site Costs" was first posted
in June 1995; see <http://www.interlog.com/~bxi/gillesp.htm>.


Followup: Java adoption

TBTF for 1995-11-08

This TBTF, posted from Sun's Vision 96 / Java Day event, covered announce-
ments by Spyglass and Borland that they had licensed Java technology from
Sun. They are now joined by Metroworks, Inc., developer of the leading
Macintosh development environment, CodeWarrior. The suite of Java develop-
ment tools is code-named "Wired" (what did I say about the name "Java" as
a breeding ground for bad analogies?). The first developer release will be
available at the annual Macintosh developers' conference in May 1996. See
<http://www.metrowerks.com/products/announce/java.html>.


Followup: Cross-platform color woes (monitor gamma)

TBTF for 1995-10-30

This update on the Portable Network Graphics (PNG) spec came from Greg
Roelofs <roe2 at midway dot uchicago dot edu>:

> Just a minor follow-up on your gamma-correction section of
> TBTF 951030: in addition to the PNG spec (some fairly dry
> reading) at Thomas Boutell's site, I maintain the PNG home
> pages: <http://quest.jpl.nasa.gov/PNG/> . Ordinarily such a
> response probably wouldn't be of great interest to your
> readers, but in this case there's a lot of useful information
> that cannot be found in the specification document: namely,
> a list of Web browsers, image editors and other programs
> which support the PNG format.

> Note also that the PNG spec is shortly to be turned over to
> the W3C [World-Wide Web Consortium at MIT].

Greg's PNG site is written in a cheeky and irreverent vein, but its matter
is substantial and useful. For those who don't know, the W3C is the organi-
zation that owns the specs underlying the Web; it's headed by Tim Berners-
Lee, who invented most of them. The list of PNG-enabled Web browsers that
Greg mentions is at <http://quest.jpl.nasa.gov/PNG/pngapbr.html>. Netscape
is not on the list.


Followup: ClickShare

TBTF for 1995-10-09

This distributed system, invented by Newshare Corp., tracks and settles In-
ternet-wide micro-transactions, and addresses a number of other obstacles to
robust online commerce, including consumer trust and privacy and demograhic
data for advertisers. The system began alpha testing in October (press release
at <http://www.newshare.com/News/alpha_launched.html>; test drive at
<http://www.clickshare.com/tryit.html>).

Newshare has joined CASIE -- Coalition for Advertising Supported Information
and Entertainment -- which is developing guidelines for quality audience meas-
urement in cyberspace. A working paper outlining CASIE's goals and approach is
at <http://www.commercepark.com/AAAA/bc/casie/guide.html> and Newshare's press
release can be found at <http://www.newshare.com/News/casie-alliance.html>.


>>Sources:

>>Edupage -- mail listproc@educom.edu without subject
> and with message: subscribe edupage <your name> .


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______________________________________________________
Keith Dawson dawson dot tbtf at gmail dot com dawson@atria.com
Layer of ash separates morning and evening milk.