UnBlinking finds data no one else will - data few folks can find, and even fewer try to find.

The internet offers an astonishing amount of information on any topic. However, even though dozens of huge public search engines exist, few people know how to find data online. We know how.

The web has a tenacious memory. At times, the information is woefully out of date. More often, data gems are ignored because media sources won't bother, or don't know how to look online. We know how.

Our goal is not to "teach" you how to search. (See Danny for that :-) Instead, we hope you'll be inspired to search, to be tempted by what's out there, and to learn the most wonderful stuff along the way.

When Keith Dawson and I first swapped notes about the column content, I replied:

I'll poke around further in my head. If I were to continue on
my peculiar internal course, I imagine I'd end up with:

~ 40% what's wrong with the web and how it affects people;
~ 40% what's wrong with people and how it affects the web;
~ 10% Ha! I got yer irrational exuberance right here baby;
~ 10% the natural world is so amazing; stop messing it up.

Given current trends (webly and worldly), the emphasis likely must move toward the latter two.